Case Study: Consumer Rewards

Client Description

An online rental property listing site, affiliated with a leading name in e-commerce. The site is a lead generation engine, offering free listing to residential property owners in exchange for a percentage of the rent on any properties leased via the site's listing. In turn, the site offers $100 rewards to renters who find an apartment through their listing and report the lease to the site.

Challenge

When the client launched its business, it was paying renters by issuing checks – a process requiring costly internal paperwork and manual processing. Using checks also exposed the client to potential fraud, as well as additional costs associated with lost checks.

Solution

Prepaid Solutions USA proposed a simpler, most cost-effective system that maintained customer satisfaction while reducing risk and improving efficiency: single-load, $100 Visa prepaid cards.

Our technology platform links directly the client's existing systems, simplifying fulfillment and program management by seamlessly integrating pre- and post-issuance customer support, returned card management and fraud reduction measures.

Additionally, by automating reward issuance and fulfillment, our solution reduces client man-hours needed to administer the system, while improving responsiveness.

Result

Since the launch of our program in 2003, the client has issued over $100 Million in rewards cards to its customers. The Prepaid Solutions USA program created an average saving of over $2.00 per card as compared to the cost of issuing checks, resulting in a significant benefit directly to the client's bottom line.

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