Case Study: Incentive Payments

Client Description

A major provider of qualitative consumer research services, including on-site focus groups, online research discussion groups, and nationwide recruiting and project management. The client's services play a major role in the decision making process of many Fortune 500 companies as they bring a new product or service to market, or launch a new advertising campaign.

The client recruits qualified survey respondents to provide feedback, and rewards them for their time with cash or checks in the range of $25 to $250.

Challenge

The client's practice of rewarding survey participants by cash or check not only created the expense of processing over 20,000 checks annually, it forced the client to maintain a supply of cash on hand at their focus group facilities, which exposed them to the risk of fraud or theft. The client wanted a more flexible, secure, and cost-effective solution for paying their survey respondents.

Solution

Prepaid Solutions USA proposed a branded Visa® Prepaid Debit Card program to replace cash and checks, encompassing all necessary support services including card activation, program management, reporting, security, employee training, and cardholder support.

Our solution eliminates the costs associated with processing and distributing checks and reduces the inherent risks involved with cash transactions.

The cards are fulfilled and activated in real-time, giving survey participants instant gratification by eliminating the need for depositing a check. By co-branding the cards with the client's logo, the program provides an additional marketing channel, exposing the client's brand to both the cardholder and the merchant each time the card is used. In essence, the cards are mini-billboards for the client's services.

The Prepaid Solutions USA program also helps to distinguish the client among its competitors, positioning them as a modern and progressive company compared to other research companies who still use checks or cash.

Result

The client projects significant cost savings from their switch to prepaid cards. Survey participants report a preference for cards over checks, because cards make it easier to spend their cash immediately. The program has also given the client a competitive advantage in the market by providing additional exposure for their brand, and elevating their profile as an innovative industry leader.

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