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CASE STUDY :: VISA PROMOTIONAL CARD

Looking to enhance its product offering, a rebate processing and fulfillment company looked to prepaid Visa cards as an alternative to issuing rebate checks. Working closely with the fulfillment house and its large telecommunications client, we developed a custom Visa Promotional Card that delivered universally spendable funds to consumers.

All program elements — from the card design and the informative packaging to a consumer web site branded with the telecommunications company's identity — integrated seamlessly with company's other marketing materials.

The program proved so successful for the fulfillment house and its client that we rolled out eight additional Visa rebate card programs, issuing more than 600,000 cards in the following 12 months.