Not only are prepaid cards, like our prepaid Visa cards, less costly to issue than checks, but they also have immeasurable value as marketing tools. Printed with your company's name or logo, a prepaid card functions like a miniature advertisement, establishing a positive association with your brand each time your customer uses it to make a purchase. And unlike a check or cash, consumers often hold onto a card for months, even years.
But the benefits don't stop there. If yours is a marketing mission, activity on prepaid Visa cards and prepaid cards from all other companies can be analyzed at a macro level for consumer trending data, which can be very valuable when designing and executing future marketing programs.